The direct way to
buy and sell property

I bought my first home over forty years ago. The process has changed little, if at all, since, and no doubt for decades before that.

Today it is not just the high street populated by real estate titans. The internet is the new high street, open any time, from anywhere.

At its height, a property exchange is a raw but fragile back and forth that takes regular bouts of nerve. I have always been drawn to the marketing and sale lifecycle, often wondering whether there was a better, or at least a different, way to do it.

In the late 1990s and early 2000s, internet dating arrived and quickly became popular. Most sites shared the same way of making money. Joining and browsing were free, but opening a message of interest you had received came at a cost. At first you paid to open each message. Very soon that became a monthly subscription.

FYSH was inspired by that early dating model. Specifically, pay to view, not pay to use.

I wanted to challenge decades of unchanged commission based selling, and the handful of fixed price offerings that followed. Before the internet, a home might be marketed for weeks or months through newspaper advertising and direct mail, both slow and expensive, with engagement measured in days rather than hours. The internet changed that almost overnight. By the early 2000s the larger agents had moved their portfolios online, and the weekly property pages and the mailshots quickly gave way to web addresses.

And here we are. A market dominated by the titans' corporate websites and a handful of now global property portals.

Enter FYSH.

FYSH does things differently by doing more, better, and cheaper. A lot cheaper. The difference sits in the cost model. A vendor pays only to open an expression of interest, drawing a single credit from a credit pack they bought. Nothing to use the site, nothing in commission.

I did not come to this from inside the industry. My experience is that of an ordinary participant, a few buyer and vendor chains of my own and a good deal of research since. Like many people, I had grown frustrated by how much commission changed hands, and by a nagging suspicion that the sum did not always match the effort behind it.

That frustration, and an industry slow to change, set me a question. Could I build a credible, secure and genuinely useful alternative to traditional estate agency, run on my own cost model? I leaned hard into three principles to answer it, fairness, value and affordability.

I was confident that by stepping around the familiar commission and fixed price models, a low cost credit system would earn its place, helped by the free tools and features built in, many of them unique to FYSH. Because I own, develop and run FYSH myself, no internal politics or budget decides what it can and cannot do. It was built with UK regulation, security and privacy designed in from the start, rather than bolted on afterwards.

On FYSH a vendor could sell their home for as little as £5.

The model rewards volume, not large commissions.