Selling privately · England & Wales

Private sale vs estate agent

Can you sell your house without an estate agent? Yes — in England and Wales you can legally market and sell your home privately, with no agent and no commission. The trade-off is effort for money: an estate agent handles marketing and negotiation for a fee of typically 1%–3% of the sale price (plus VAT), while a private sale on FYSH is commission-free and you deal with buyers directly using the platform's listing, enquiry and structured-offer tools.

At a glance

Consideration High-street estate agent FYSH (private sale)
Commission on a £350,000 sale ~£4,200–£10,500 (+VAT), at roughly 1%–3% £0 — no commission
Who markets the home & fields enquiries The agent, on your behalf You, directly, using FYSH's listing & enquiry tools
Control over the listing & negotiation Limited — agent-led Full — you decide, in your own words
Typical time to go live Days (agent availability, photos, sign-off) Same day — publish when you're ready
Offer negotiation Relayed through the agent Direct with the buyer via the Price Broker tool
Material-information compliance Agent-managed Guided in-app before you publish
Cost to buyers Free Free
Legal transfer (conveyancing) Your own solicitor Your own solicitor

Figures are typical ranges for illustration; agent fees vary by area and agreement. This is general information, not financial or legal advice.

How much can you save?

Commission is the biggest difference. At a typical 1%–3% (plus VAT), a high-street agent's fee on a £350,000 sale is roughly £4,200–£10,500 before VAT. Because FYSH charges no commission, that amount stays with you — you pay only for conveyancing (which you would pay either way) and any optional platform features. On higher-value homes the saving grows in direct proportion to the price.

When an estate agent might suit you better

A private sale is not for everyone. If you want a completely hands-off process, have an unusually complex sale, or simply prefer someone else to manage viewings, marketing and negotiation on your behalf, a good local agent can be worth the fee. FYSH is built for vendors who are happy to deal with buyers directly and would rather keep the commission — with the tools to make that straightforward.

New to selling privately? Start with the complete selling guide, and see the property glossary for any unfamiliar terms.